College: Better Make Room
The First Lady’s Reach Higher initiative brings together over 20 social media, business, and nonprofit partners to help launch Better Make Room, a campaign squarely directed at Generation Z (14-19 year olds)
The First Lady launched her Reach Higher initiative to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university.
That is why, as part of her Reach Higher initiative, the First Lady is announcing a new public awareness campaign, Better Make Room, to target Generation Z, or young people ages 14-19, to celebrate education, change the national conversation, and reach students directly where they are and give them a space to create content while also navigating the college-going process. This campaign will leverage traditional and new media platforms to celebrate student stories in the same way that we often celebrate celebrities and athletes. With partners in the business, philanthropic, media, and education realm, this campaign will stretch across the country to inspire students and give them the tools they need to reach higher for college.